by Eugene Pek, 28 October 2008, UTAR Sg Long
A time will come when the hornbills will extinct from the nature due to excessive development.
Therefore, is the preservation of this bird species a worthwhile effort?
Before one can answer this question, an economic value has to be put onto these birds; i.e. how much are they worth?
Monetising these values would be able to give us their worth.
How then to monetise them?
There are a few valuation techniques that can be employed to monetise the birds.
If one considers only the use-value, i.e. the satisfaction of bird lovers from sighting these birds, then the travel cost method (TCM) can be used.
TCM estimates the value of an environmental service or site using travel and time cost incurred by the public traveling to the recreational site to enjoy the recreational benefits (i.e. bird sighting). The underlying premise of TCM is that if a person is willing to pay (WTP) a cost to visit the site, it will represent the value a person placed on the recreational park.
Pix taken in Pangkor Laut Resort, Oct 2008.
2 comments:
it is also the symbol of sarawak. shamefuly, as a sarawakian, i never have chance to see it by my eye.
anywhere, the bird in the photo look weird and fake.
the Sarawak hornbills are bigger in size and they have yellow beaks which are longer.
it's a true live hornbill. i took the pix when i was at Pangkor Laut Resort recently. many of them flying around and they do not fear humans.
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