
1. Economic function
This role relates to the direct economic benefits accrued to farmers from crop planting activities. Jamal found that average farm projects in his sampling site have had slight positive effects on agricultural income and consequently, on total income generation in 2004 and 2005 relative to the previous years.
2. Social function
This function is discussed in three different contexts, i.e.:
2.1 Altruism value (AV)
This is the benefit derived from the traditional sharing of wealth made possible through paddy plantation especially in the muslim community. In the same work, Jamal estimated the AV to be USD10.3 million.
2.2 Employment opportunities
Even though agriculture contributes only 16 percent of the total employment in the country, paddy plantation specifically, does play its role in the provision of employment. On average each hired labourer received payment of some USD 7.90 per day and aggregate returns per annum or the value of employment opportunity benefits is highly substantial at USD 31 million.
2.3 Sheltering function (SF)
This function is critically important in times of economic recession as a taker of excess or unemployed workforce from urban areas. In
3. Environmental function
Alike the social function, this function is discussed in three different contexts, i.e.:
3.1 Flood mitigation function
Paddy fields are good rain water storage ‘tanks’ during the monsoon seasons, preventing floods in the nearby cities. Jamal asserted that this intangible value is one the most valuable contribution of paddy fields to the ecosystem. The estimated value of the flood mitigation function is approximately USD 0.034 million.
3.2 Heat mitigation function
Literatures show that paddy fields play an important role in heat mitigation. Empirical investigation found that USD 53,350 can be saved from the cost of cooling systems by the reliance of heat mitigation on the ecological function of paddy fields.
3.3 Air pollution reduction function
Air pollution is one of the environmental problems in the country, much so with the presence of haze sent by the forest fires in the neighboring country,
4. Food security
This function of the AMF is to ensure adequate level of rice production in the country at all times for the ever increasing population. Report has found that with a simulation of 20 percent decline in rice production due to the liberalization of free trade, urban Malaysians are willing to pay (WTP) a price premium of 33 percent i.e. around USD 1 per month. As an aggregate the estimated value of this function is USD 9.2 million annually.
5. Cultural function
This cultural function is an addition to Jamal’s selected functions. Like Japan and many other countries, Malaysia values agricultural activities and rural landscape dearly not only for commercial reasons like food exports and tourism but the cultural values they offer that help create strong communal bonds. Agricultural is a way of life to the Japanese as evident in the work of Goda, Kada and Yabe (2006) which talks about these amenities as the pride and ‘brand name’ of their hometowns. Autumn festivals as thanksgiving of good harvest and ‘Obon’ reunion time are still being practiced widely in
Acknowledging the increasing importance of these agriculture multifunctions, there are efforts in promoting these new dimensions in the country. Activities aim at inculcating more awareness and appreciation of the public are based on the objectives of making more multimedia awareness of AMF and a good example is the television advertisement of Sime Darby (the biggest oil palm producing company in the world), showing the importance of having sustainable palm oil production towards a more balanced growth.
These are important initiatives but may not be sufficient to drive more intervention from the government sector into recognizing AMF as a crucial element in sustainable development. The following sections discusses call for sustainable development (particularly in palm oil production) due to conventional reasons and offer some extended profound thoughts on AMF which may be worth deliberating.
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